Unforgettable

10.03.2008 | Integrated Marketing

Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re … More Details


FAILURE TO LAUNCH: 10 Worst Product Launches

10.03.2008 | Integrated Marketing

10) Sony BetamaxThe 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.Why it failed: Despite having … More Details


Unforgettable

10.02.2008 | Integrated Marketing

Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re … More Details


FAILURE TO LAUNCH: 10 Worst Product Launches

10.02.2008 | Integrated Marketing

10) Sony BetamaxThe 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.Why it failed: Despite having … More Details


Blue Ocean Strategy`

10.02.2008 | Integrated Marketing

Is there really such a thing as BLUE Ocean Strategy? … More Details


Marketing Matrix

10.02.2008 | Integrated Marketing

One of the most common concepts in marketing is what they call the “Marketing Matrix” composed of the 4 Ps: Product, Price, Place, Promotion.Of the four, the most important is PRODUCT. The rest would just add revenue.The key to a sustainable … More Details


Biggest Marketing Flops in History

10.02.2008 | Integrated Marketing

Well, believe it or not, all time favorite COKE is on the list.This is a list of all the most widely-known marketing flops in history.This info … More Details


Blue Ocean Strategy`

10.02.2008 | Integrated Marketing

Is there really such a thing as BLUE Ocean Strategy? … More Details


Marketing Matrix

10.02.2008 | Integrated Marketing

One of the most common concepts in marketing is what they call the “Marketing Matrix” composed of the 4 Ps: Product, Price, Place, Promotion.Of the four, the most important is PRODUCT. The rest would just add revenue.The key to a sustainable … More Details


Biggest Marketing Flops in History

10.02.2008 | Integrated Marketing

Well, believe it or not, all time favorite COKE is on the list.This is a list of all the most widely-known marketing flops in history.This info … More Details