A well-researched, integrated approach is the best way to develop your online marketing strategy for 2014. Below are the suggested top 5 Elements of your online marketing strategy that deserves serious consideration: 1. Mobile Website / responsive website – the sale of mobile devices have already overtaken the sale of desktop computers in 2013. It will[…]
We’re pleased to once again work with the Whanganui Community Foundation in Wanganui, New Zealand in organizing and presenting as the social media featured speaker for an online marketing workshop on March 28th, 2013.
Robust online product marketing strategies are not solely about SEO nor website development. The “integration” of product concept development, packaging, product documentation, support documentation, website development, marketing, after sales support and customer service is vital to the long term success of an online business. LVDConsulting provides holistic services that helps clients in every step of[…]
Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re in good hands with Allstate. American Express Credit Card: Don’t leave home without it.American Safety Council: There are a million and one excuses for not wearing a safety belt. Some are real killers.[…]
10) Sony Betamax The 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format. Why it failed: Despite having higher quality (and a cooler name), Betamax[…]
Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re in good hands with Allstate. American Express Credit Card: Don’t leave home without it.American Safety Council: There are a million and one excuses for not wearing a safety belt. Some are real killers.[…]
10) Sony Betamax The 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format. Why it failed: Despite having higher quality (and a cooler name), Betamax[…]
Is there really such a thing as BLUE Ocean Strategy? Or is it just another bunch of mumbo-jumbo, simple-made-complicated, concept developed by MBAs in USA? Short info about the book: Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage,[…]
One of the most common concepts in marketing is what they call the “Marketing Matrix” composed of the 4 Ps: Product, Price, Place, Promotion. Of the four, the most important is PRODUCT. The rest would just add revenue. The key to a sustainable business is a VALUE product. By VALUE, I mean, the right product,[…]
Well, believe it or not, all time favorite COKE is on the list. This is a list of all the most widely-known marketing flops in history. This info gives me encouragement actually. People working for big companies actually make mistakes! So read on, learn from this marketing blog. I intend to deliver every possible marketing[…]