2014 Online Marketing Strategies

1.02.2014 | Integrated Marketing, Marketing Strategies

A well-researched, integrated approach is the best way to develop your online marketing strategy for 2014. Below are the suggested top 5 Elements of your online marketing strategy that deserves serious consideration:

1. Mobile Website / responsive website - the sale of mobile devices have already overtaken the sale of desktop computers … More Details


Online Marketing Workshop

3.01.2013 | Integrated Marketing, Marketing and Business Mentors, Online Marketing Workshop

We’re pleased to once again work with the Whanganui Community Foundation in Wanganui, New Zealand in organizing and presenting as the social media featured speaker for an online marketing workshop on March 28th, 2013.

The presentation will be 2.5 hours which includes a holistic view of online marketing, the importance of … More Details


Online Product Marketing

2.12.2010 | Integrated Marketing

Robust online product marketing strategies are not solely about SEO nor website development. The “integration” of product concept development, packaging, product documentation, support documentation, website development, marketing, after sales support and customer service is vital to the long term success of an online business. LVDConsulting provides holistic services that … More Details


Unforgettable

10.03.2008 | Integrated Marketing

Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re … More Details


FAILURE TO LAUNCH: 10 Worst Product Launches

10.03.2008 | Integrated Marketing

10) Sony BetamaxThe 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.Why it failed: Despite having … More Details


Unforgettable

10.02.2008 | Integrated Marketing

Alka-Seltzer: Plop plop, fizz fizz, oh what a relief it is. I can’t believe I ate the whole thing. Allstate Insurance: You’re … More Details


FAILURE TO LAUNCH: 10 Worst Product Launches

10.02.2008 | Integrated Marketing

10) Sony BetamaxThe 1979 Betamax was a real breakthrough for its time and for the video recording business. It’s a shame it didn’t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.Why it failed: Despite having … More Details


Blue Ocean Strategy`

10.02.2008 | Integrated Marketing

Is there really such a thing as BLUE Ocean Strategy? … More Details


Marketing Matrix

10.02.2008 | Integrated Marketing

One of the most common concepts in marketing is what they call the “Marketing Matrix” composed of the 4 Ps: Product, Price, Place, Promotion.Of the four, the most important is PRODUCT. The rest would just add revenue.The key to a sustainable … More Details


Biggest Marketing Flops in History

10.02.2008 | Integrated Marketing

Well, believe it or not, all time favorite COKE is on the list.This is a list of all the most widely-known marketing flops in history.This info … More Details



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