Blue Ocean Strategy`

Is there really such a thing as BLUE Ocean Strategy? Or is it just another bunch of mumbo-jumbo, simple-made-complicated, concept developed by MBAs in USA? Short info about the book: Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage,[…]

Marketing Matrix

One of the most common concepts in marketing is what they call the “Marketing Matrix” composed of the 4 Ps: Product, Price, Place, Promotion. Of the four, the most important is PRODUCT. The rest would just add revenue. The key to a sustainable business is a VALUE product. By VALUE, I mean, the right product,[…]