Artificial Intelligence and Marketing

Google is one of the leading technological companies that has been investing in artificial intelligence and machine learning. Recently, they have been launching several campaigns to introduce their latest breakthroughs in this field. Certainly, with Tensorflow and Google’s new search algorithms, the entire marketing landscape is heavily influenced. What does this mean for small businesses?[…]

2017 Moving Forward with Digital Marketing

Online Marketing is a wonderful ballet dance: 1. Balance of creativity and data analysis 2. Grace and consistency in terms of customer service 3. Disciplined execution of strategies 4. Continuous training 5. Understanding of audience preferences and behaviour 6. Beautiful production and presentation (includes design) 7. Reliable backstage management and administration The modern workplace is[…]

2014 Online Marketing Strategies

A well-researched, integrated approach is the best way to develop your online marketing strategy for 2014. Below are the suggested top 5 Elements of your online marketing strategy that deserves serious consideration: 1. Mobile Website / responsive website – the sale of mobile devices have already overtaken the sale of desktop computers in 2013. It will[…]

Truth About Online Marketing for Small Businesses

Starting up a business online is not easy to start let alone sustain. The continuous improvement of web applications make it quite difficult for business owners to update their knowledge in marketing through online channels while they are busy with the daily operations of their business. 80% of all online businesses fail within 2 to[…]