A well-researched, integrated approach is the best way to develop your online marketing strategy for 2014. Below are the suggested top 5 Elements of your online marketing strategy that deserves serious consideration:
1. Mobile Website / responsive website - the sale of mobile devices have already overtaken the sale of desktop computers in 2013. It will surpass expectations in 2014. Businesses trying to compete online need to make sure their websites are presentable on mobile in 2014.
- Increasing free internet hot spots … Read More Blogs
We’re pleased to once again work with the Whanganui Community Foundation in Wanganui, New Zealand in organizing and presenting as the social media featured speaker for an online marketing workshop on March 28th, 2013.
The presentation will be 2.5 hours which includes a holistic view of online marketing, the importance of social media and hands on training for tips and strategies businesses use to leverage their online presence. To register online, please visit this link.
Everyone in SEO land is talking about the coming of the Penguin and how the cute creature wrecked havoc in their customers’ or their own business’ revenues. Penguin update from Google mostly affected websites or blogs which depend on advertising (Google Adsense, for example) to generate revenue. These are mostly highly optimized websites or blogs. This brings us to question the ethical principles involved. Was it wrong to over optimize? It’s like asking – Is it wrong to over promote? … Read More Blogs
New Year, new strategies, new challenges. The online marketing trends for 2012 from my observation, analysis and research, are:
1. Mobile marketing – mobile phones are cheaper and people can get online easily. Mobile users use “voice search” which would be different from ‘keyword’ search. Mobile searches will increase… websites need to be compatible with mobile… sooner or later.
2. Real-time connections, News Events, Big events – people get connected via twitter when there are big events (celebrations, holidays, disasters, political rallies … Read More Blogs
Learn how to create an effective online strategy by knowing the fundamentals of online marketing and how social media affects your chances of being seen in top search engines!
Contact firstname.lastname@example.org for more details or if you want to setup a customized training programme for your business…. Read More Blogs
If you’re running a small business in Australia, and you think you have a potential international or online market, kindly help answer this survey. Your insights and feedback are greatly appreciated.
Online Product Marketing