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Penguin Update

5.16.2012 | Online Strategy

Everyone in SEO land is talking about the coming of the Penguin and how the cute creature wrecked havoc in their customers’ or their own business’ revenues. Penguin update from Google mostly affected websites or blogs which depend on advertising (Google Adsense, for example) to generate revenue. These are mostly highly optimized websites or blogs. This brings us to question the ethical principles involved. Was it wrong to over optimize? It’s like asking - Is it wrong to over promote? … Read More Blogs

Online Marketing Trends 2012

2.07.2012 | Online Marketing

New Year, new strategies, new challenges. The online marketing trends for 2012 from my observation, analysis and research, are:

1. Mobile marketing - mobile phones are cheaper and people can get online easily. Mobile users use “voice search” which would be different from ‘keyword’ search. Mobile searches will increase… websites need to be compatible with mobile… sooner or later.

2. Real-time connections, News Events, Big events - people get connected via twitter when there are big events (celebrations, holidays, disasters, political rallies … Read More Blogs

Online Marketing Training Workshops

12.08.2011 | Online Marketing

Learn how to create an effective online strategy by knowing the fundamentals of online marketing and how social media affects your chances of being seen in top search engines!

Contact support@webmarketingnz.com for more details or if you want to setup a customized training programme for your business…. Read More Blogs

Running a small business in Australia?

4.10.2011 | Online Marketing

If you’re running a small business in Australia, and you think you have a potential international or online market, kindly help answer this survey.  Your insights and feedback are greatly appreciated.

LVD Consulting

Online Product Marketing

Truth About Online Marketing for Small Businesses

10.10.2010 | Online Marketing

Starting up a business online is not easy to start let alone sustain. The continuous improvement of web applications make it quite difficult for business owners to update their knowledge in marketing through online channels while they are busy with the daily operations of their business. 80% of all online businesses fail within 2 to 3 years - for many reasons including inability to sustain traffic to their websites.

The ongoing costs and the information overload might seem too much of … Read More Blogs


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